For odors that sprays couldn't eliminate.
No masking with fragrance.
A deodorizing powder that works from inside.
30-day money-back guarantee
ROSY LILY プレミアム消臭パウダー
Astonishing deodorizing power — just shake and wear
ROSY LILY Deodorizing Powder absorbs moisture and odor sources inside shoes — just shake it in and wear them. Unlike sprays that mask odor with fragrance, it changes the environment where bacteria thrive. That's why it works on leather shoes and boots that can't be washed, as well as everyday sneakers.
Very easy to use
Shake powder into shoes
Shake to spread evenly
Just wear them
The powder's ingredients react chemically with sweat, so it works simply by wearing your shoes. The powder blends in quickly — no need to worry. As a powder type, it works with any shoe shape without affecting comfort.
Product Details
ROSY LILY Deodorizing Powder 50g Made in Japan
ROSY LILY Shoe Deodorizing Powder uses "chemical deodorizing" to directly act on odor-causing substances, fundamentally solving the odor problem. By removing the cause and sterilizing, it delivers incredibly powerful deodorization with long-lasting effects.
Safe, natural-origin ingredients
Contains only alum, zinc oxide, talc, and silver. All natural-origin ingredients for safe use. Perfectly suitable for children's shoes. Made in Japan.
Save more with bundles
Buying in bulk is much more affordable. Save ¥880 on 2, ¥1,320 on 3. Free shipping on orders of 2 or more.
Works with all shoes
From adult to kids' shoes — works with any footwear.
Leather
Synthetic
Mesh
Suede
Canvas
Enamel
Product Details
| Volume | 50g |
|---|---|
| Recommended dose | Approx. 0.5g – 0.8g |
| Size | H 10cm / Ø 5.3cm |
| Ingredients | Alum, Zinc Oxide, Talc, Silver |
Product Features
- Directly targets odor-causing substances for remarkable deodorizing power.
- Easy to use — just shake into shoes and wear.
- Most effective with about one week of continuous use.
- Effects last up to six months after that.
- The powder will never discolor your shoes.
- Made with safe, natural-origin ingredients — suitable for children's shoes too.
- One bottle for the whole family.
But still...
"Does it really eliminate odors?"
Please see what our actual customers have to say.
See more reviews
4 Reasons to Choose ROSY LILY
Discover the power of chemical deodorization — fundamentally different from sprays and air fresheners.
Chemical deodorization solves the root cause
Chemical deodorization eliminates odor-causing substances through chemical reactions. It directly targets and removes odor-causing bacteria for powerful results.
Powerful action on most odor-causing substances
In tests where deodorizer samples were placed in containers with odor substances, just 0.5g achieved an 86% deodorization rate for ammonia, acetic acid, and isovaleric acid.
Commitment to Materials
Contains only alum, zinc oxide, talc, and silver. All natural-origin ingredients for safe use. Perfectly suitable for children's shoes. Made in Japan.
Once deodorized, it keeps working
Use continuously for 5–7 days to eliminate most odors. The effect then lasts up to 3–6 months. Since results vary, simply use again when odor returns!
Proven antibacterial power
We tested how much bacteria could be reduced in 8 hours by evenly applying the powder to shoes unwashed for 6 months. The specialized antibacterial formula demonstrated powerful results in just 8 hours.
0 hours
4 hours
8 hours
Powerful action on most odor-causing substances
In tests where deodorizer samples were placed in containers with odor substances, just 0.5g achieved over 86% deodorization rate for ammonia, acetic acid, and isovaleric acid.
※ Test duration: 2 hours
Media & Retail
Featured in many media outlets
Featured on TV and in many magazines.
Available at LOFT stores
Available at stores near you.
FAQ
How many times can I use it?
This varies depending on odor intensity, season, temperature, wearing time, and physical condition, making it difficult to give a definitive answer.
As a reference, about 0.5g (3 light shakes) is typically used and covers the entire shoe. Using it for 5-7 consecutive days gradually works on bacteria inside the shoe, eliminating most bacteria after 7 days.
Once achieved, odor virtually disappears and the effect can last up to 6 months.
Can it deodorize the outside of shoes?
No. The deodorizing powder is designed for the inside of shoes only. It works by reacting chemically with sweat after application, which triggers the antibacterial and deodorizing effect.
Is it safe for skin contact?
Yes, absolutely safe. All ingredients are gentle, natural minerals commonly used in cosmetics. You can apply it by hand with no issues. It contains talc, so the texture is very similar to baby powder — smooth and pleasant.
Can men use it too?
Yes. It can be used by men, women, and children alike. One bottle serves the whole family. We especially recommend it for teenagers' shoes. You'll be amazed at the deodorizing power.
※Please wear socks when using.
What types of shoes can it be used on?
The powder will never discolor your shoes. As a powder type, it can be used on virtually all shoes — sneakers, leather shoes, boots, pumps, indoor shoes, sports shoes, golf shoes, and more.
What is the 30-day satisfaction guarantee?
ROSY LILY's deodorizing powder comes with a 30-day satisfaction guarantee. If you don't experience results with proper use, you can get a full refund.
Please follow the recommended usage before contacting us. When used properly, deodorizing results are guaranteed.
・Use continuously for 7+ days.
・Apply evenly throughout the shoe.
・Effective against ammonia-type odors.
Usage Precautions
- Use continuously for about 7 days initially.
- Wear socks when using.
- Washing the inside of shoes with water will remove the antibacterial and deodorizing effects.
- Spread evenly to avoid clumping inside shoes.
- Close the cap tightly after use to prevent the powder from hardening.
- On the day of application, powder may come off easily — brush it off your socks before stepping indoors.
- Not for consumption. If accidentally swallowed, rinse mouth, drink plenty of water, and seek medical attention.
- Discontinue use immediately if skin irritation occurs.
With ROSY LILY's deodorizing powder, just shake and wear.
In just a few days, you'll be free from that odor.
Just shake — that's why you'll keep doing it.
Why do shoes develop bad odors?
Shoe odor is fundamentally caused by bacteria. When bacteria multiply inside shoes, they produce a distinctive smell. Normally, feet only have eccrine glands that produce odorless sweat. However, when liver function declines due to stress or overwork, ammonia produced in the body ends up in sweat and sebum — this is known as "fatigue odor."
Types of odor
There are two types: a sharp "fatigue odor" caused by ammonia, and a musty "stuffiness odor" caused by isovaleric aldehyde — like a damp cloth. The problem isn't your feet or sweat, but the odor-causing substances themselves.
Types of deodorization
Odor is actually detected when microscopic particles — smaller than pollen — float in the air and attach to nasal membranes. (Unpleasant to think about...) There are three main methods to eliminate odor: deodorization, sensory masking, and chemical deodorization.
Deodorization
Removing odor substances through washing or adsorption. Air purifiers and charcoal are well-known examples. While effective immediately, they don't address the root cause, so they can't eliminate the source of odor.
Sensory masking
A masking method that covers odor with other fragrances. Since the odor-causing substances remain, it can sometimes create strange smells and make things worse. This also doesn't address the root cause.
Chemical deodorization
Eliminating odor substances through chemical reactions — neutralizing alkaline causes with acidic substances and vice versa. Unlike other methods that merely mask odor, chemical deodorization actually sterilizes — directly targeting and removing odor-causing bacteria.
So what does this mean?
Odor is often caused by a complex combination of factors, so doing just one thing won't solve it. A comprehensive approach from three angles is essential.
1. Suppress the generation of odor-causing substances.
2. Remove odor-causing substances.
3. Deodorize the smell.
What happens when you use ROSY LILY Deodorizing Powder?
ROSY LILY Deodorizing Powder fundamentally solves odor problems through chemical deodorization — directly targeting and removing odor-causing substances. By eliminating the cause and sterilizing, it delivers incredibly powerful, long-lasting deodorization.
CONCEPT
"Change your shoes, change your mind"
ROSY LILY is a brand born from a premium shoe shampoo for women that cleans your shoes by simply wiping — no water rinsing needed.
Eliminate stubborn odors completely. Smiles for your family and yourself.
A change of heart starts from your feet.
Experience Story
Inspiring Experience Stories
In everyday life, cleaning shoes became a way to reset. A small moment to take care of yourself in the midst of busyness.
Here we share the voices of users who taught us their own way of using ROSY LILY.
View Experience Stories